Social Media Marketing

InstaStories To Promote Your Business

Storytelling or as most people know it “Stories”, is one of the latest trends in Social Media today. More and more brands are using it as an opportunity to interact directly with customers, being able to transmit a much more organic, visual and spontaneous content. Storytelling on social media will allow your Yoga Brand to tell experiences and stories in a more original way, uploading pictures that reflect authentic moments and reveal a more intimate profile than the one projected on other social channels.

Tips for your Stories:

Add the Location of your videos

Add hashtags in your Stories

Tell a sincere story that connects with the viewers

Post real and consistent content

Importance of a Social Media Plan

If you want your brand to have a relevant presence in social networks it is essential for you to have a social media strategy to help you plan long-term meaningful actions, not merely based on improvisation. Like it or not, social networks are here to stay and should form an essential component of any communication strategy of any business. Despite the apparent simplicity and accessibility of most social media channels, using them intelligently and effectively can provide excellent opportunities to connect with many new and interested parties and supporters for our product or service. However, social networks can also bring challenges and, like any communication tool, their use requires careful planning.

Importance of Customer Journey

One of the concepts that have gained popularity in the field of digital marketing is Customer Journey. In line with other trends in the sector, this strategy focuses on the user analysis with the ultimate goal of designing and defining our communication actions towards them. It allows us to carry out a study of how users interact with our brand or business, in order to facilitate decision making and determine an ideal marketing strategy. For example, in order to develop content campaigns to attract, convert and close more sales you must segment and personalize your content depending on your buyer and the stage in which they are. In order to do this you must follow these steps:

Identify the user: We will start by defining the user.
Determine the different stages: We will identify all phases of the purchase process.
Know what the user is experiencing: Identify what perception the user has in each of the phases, which could be positive, neutral or negative.
Contact points: The touch-points are the moments in which a potential client interacts with what we offer.

Building a Buyer Persona

The buyer persona is an ideal client archetype of a service or product. It takes into account specific sociodemographic data and information on aspects such as online, personal, and professional conduct and the relationship the person has with the brand that offers this product or service. Given that one of the pillars of inbound marketing is to create valuable content that awakens the interest of the audience we want to reach, building the profile of a buyer persona can be crucial to identify, not only the concerns, interests and needs that they may have, but also – and even more important – how you look for them and where to find them. Therefore, it is very important to have a clear mental image of our buyer person and for that we need the following information:

Hobbies, people who influence their decisions, what makes them happy, what their goals are, what motivations they have, etc.

Online behavior: 
What social networks do they use, if they buy products online and of what kind, where do they search for information, how often do they do it, what time they are online, etc.

Work behavior:
Responsibilities, challenges, major influences, etc.

Relationship with our company: 
What do they know about us, reasons why they have purchased our products, how did they hear about us, what do they value more about us as a company, what interaction do they have with the brand, etc.?


Do I need influencers to promote my brand?

An influencer is a person who, through its contents, has direct influence on a group of people in their decision-making related to a specific sector, such as beauty, fashion, electronics, marketing, and so on.

There is no doubt that working with influencers helps you to increase the awareness of your brand. Otherwise, why do big companies keep doing it? Simple, they want to reach your target audience and improve their positioning in the market. It’s not about what you say about yourself, it’s what others are saying it about you. Working with influencer is like obtaining testimonials, but on a large scale.

In summary, working with influencers is a good option for your brand if what you are looking for is original and, more importantly, it’s a viral way of getting your content to your potential clients.

FAQs on Facebook Audience Network

What is Audience Network? It is a mobile advertising platform.

Who is Audience Network for? This platform has two different audiences, the announcers that use Facebook’s advertising platform and the creators or developers of mobile Apps who want to monetize their applications in an easy and practical way, without investing in a commercial area. This is the segment that Facebook Audience Network is focusing on.

How does Audience Network work? Developers can choose between three advertising formats and through an SDK (Software Development Kit) they can insert the ads in the sections they want within their Apps.

When a user opens an application that is part of the Audience Network, the App links to their Facebook profile through a unique identifier anchored to the device, so that the advertising will be directed to the person using the phone.

In order not to overwhelm users, Audience Network has a restriction so that only one ad gets displayed per screen, which improves the user experience of the application.

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