Key Metrics for Yoga Professionals

 

As a yoga teacher (especially if teaching is your primary source of income), it is crucial for you to track key metrics about your business and not only look at the teaching level.

1- Yoga classes taught
Using a spreadsheet it is essential for you to track the number of classes you teach per week as well as recording the details (location, rate, hours, number of students, etc). This will facilitate the calculation of your monthly revenue.

2- Attendance per class
Using a spreadsheet, keep track of the number of students you have per class. This way you could analyze the data and see how holidays, time of class, and other aspects may affect your attendance rate.

3- Rate per class
Track the rate that you get paid per class. This will let you calculate your monthly revenue as well as review the data and compare the differences between locations.

Yogis, I know we teach yoga because we love to share the benefits of the practice and to see people grow on a whole multitude of levels. But remember It is important to keep track of the business aspects as well to ensure you can provide for yourself and leverage the good work you do to create a solid future.

How to write an effective Google Ad for your Yoga Studio

Some tips for writing effective ads:

  • Find what makes you unique – your price, your teaching style, your location, flexibility, etc
  • Include prices, promotions and special offers.
  • Have a strong call to action – call now, sign up now, register for a free class – make it clear what the next steps are.
  • Include at least one of your keywords. For example, if you’ve included “hatha yoga” as a keyword, your ad headline could be “Hatha Yoga Session”
  • Make sure your ad matches your landing page – Don’t just link the ad to the home page, make it specific.
  • Make sure your ad is mobile friendly – people seeing your ads on mobile are more likely to want to know where you are, or to call you. Show your location and phone number with location and call extensions.
  • Test them – create three to four ads for each ad group, and use different messages for each to see which performs the best. AdWords rotates ads automatically to show the best-performing ads more often.
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