Steps to Marketing your Business
Connect with your students
Communicating the value of your product or service is a key aspect of marketing. In other words – marketing is the backbone of your yoga business. The goal is to connect with your students (target market) on a deep level, build a solid relationship based on providing value, and eventually invite them to join your offerings.
Being clear about what you offer goes back to the theory that people don’t buy what you do, they buy WHY you do it. So attracting the right audience is what matters above all else. And then building a community of like-minded people, who are engaged in your teachings, and will keep coming back for more.
Make sure you connect with your students by adapting a proactive approach by anticipating their thoughts. You could do this for example, by sending them a personalized email reminding them they have only 1 class left in their card and if they buy a new package they could get a discount.
Steps for a Marketing Campaign for your Yoga Business
In today’s age of technology you see digital marketing campaigns every day. In order to execute a campaign for your new yoga studio for example, the first step in the planning process is to outline the goals for this specific campaign. What are you trying to achieve? After setting the goals, it is important to determine what is the budget for the campaign and who the target audience is. Subsequently, you need to get creative and design your ad’s content. Finally, you implement you campaign and monitor its performance.
Steps to Make a Yoga Video Tutorial
Online videos give you the possibility to expand your reach outside your usual student base, both geographically and in terms of who your audience is. To start making and posting videos online, consider using these simple steps to make your first great yoga video.
1- Determine who is your audience
Are your students going to be at home? Is it a beginners or advanced class? Will they follow step by step? Will they watch and learn?
2- Establish goals for your video
Think about what you want your viewers to be able to do/know/feel after the have watched your video?
3- Create and plan your content
What will you say—do you need a script? Which sequence(s) are you going to demonstrate? Where are you going to film? How is the set up? Will someone work the camera for you? What will you wear?
Finally you can shoot your video, edit and get feedback for your next yoga tutorial!
Your Yoga Marketing Plan
Whether you want to open a studio, give private classes at home, or teach your lessons online, preparing your yoga marketing plan will allow you to walk step by step through all the aspects you need to consider before diving into business.
Before you start your marketing plan, go ahead and take moment to clear your mind and get centered. Sit still and do a ten minute meditation. Once you feel ready, start thinking on the Who, What, Where, How and Why.
‣ Who do you want to serve?
‣ Where do you want to serve them?
‣ What do you have to offer for them?
‣ How do you want to serve them?
‣ And the most important one….. Why do you want to serve them?
Answering each of these questions will give you more insight about the goals you have for your business and how you will achieve them.